Accor and Shoreline Group Sign $300M Deal to Build Nigeria’s First National Hotel Platform

Announced at the Africa Forward Summit in Nairobi, the partnership targets 10 hotels across eight cities by 2030 and aims to bridge one of Africa’s most chronic hospitality gaps.

Key points

• Accor and Shoreline Group sign a Letter of Intent for Nigeria’s first national hotel platform, backed by a $300 million Shoreline investment
• Ten hotels across eight cities and over 1,200 rooms planned by 2030, spanning midscale to luxury segments
• A dedicated hospitality training academy will be established, creating approximately 1,000 direct jobs

Accor and Shoreline Group have signed a Letter of Intent to develop Nigeria’s first national hotel platform, in what is being described as one of the largest single hospitality investments in the country’s history. The signing took place on 12 May at the Africa Forward Summit in Nairobi, with Shoreline committing $300 million and Accor providing its brand portfolio and operational expertise.

Targeting Nigeria’s Supply Gap

Nigeria is Africa’s largest economy and one of its busiest business travel markets, yet its stock of internationally branded hotel rooms has long lagged behind South Africa, Morocco, and Egypt. Ten hotels will be built across eight cities by 2030, with Lagos, Abuja, and Port Harcourt anchoring the early phases and secondary cities featuring as the rollout expands. Over 1,200 rooms will be added, spanning midscale to luxury segments.

« We anticipate hospitality infrastructure becoming increasingly vital for capital movement and development, particularly in Nigeria, where high-quality room supply is underserved, » said Kola Karim, Chairman of Shoreline Group.

Rooms and Talent

Beyond construction, a dedicated Accor hospitality training academy will be established to develop local talent at scale, creating approximately 1,000 direct jobs. « The Accor Academy will solidify our position as the employer and educator of choice in West Africa, » said Sébastien Bazin, Chairman and CEO of Accor.

The deal drew immediate endorsement from President Bola Tinubu, who called it « the partnership Nigeria is ready for. » It came on the sidelines of the 10th France-Nigeria Business Council meeting, where bilateral trade between the two countries was reported to have reached $4.7 billion in 2025, with Nigeria as the leading destination for French investment in sub-Saharan Africa.

Accor currently operates four hotels in Nigeria with five more in active development. The Shoreline partnership would take that footprint to fourteen, a structural step change through a single, well-capitalised local partner.