Radisson Expands African Footprint Beyond 100 Hotels with New Market Entries

The group is accelerating growth through conversions and targeted expansion, with new signings across key and emerging African markets.

Key points

• Radisson surpasses 100 hotels in Africa across operations and pipeline
• Over 15 hotels and 2,500 rooms signed in the past year
• Expansion includes new entries into the Democratic Republic of Congo and Zimbabwe

Radisson Hotel Group has surpassed 100 hotels in Africa, including properties in operation and under development, marking a new milestone in its regional expansion. The hospitality behemoth recently disclosed the figure in a press release dated April 2.

The group signed more than 15 hotels and around 2,500 rooms over the past 12 months. The pipeline includes new market entries into the Democratic Republic of Congo and Zimbabwe.

Radisson Blu remains the group’s anchor brand on the continent. At the same time, the Radisson brand is expanding rapidly, supported by a strong conversion strategy and a pipeline focused on execution.

Conversions and Focus Markets Drive Growth

Over the past five years, Radisson and Radisson Blu have ranked among the most active brands in Africa in terms of signings and openings.

Conversions remain a key driver. More than 15 hotels, representing nearly 3,000 rooms, have joined the portfolio through conversions, allowing faster market entry and shorter development timelines.

The group continues to prioritize markets such as Morocco, South Africa and Nigeria, where it is expanding both presence and brand distribution.

Nigeria stands out as a core market, with 13 hotels in operation and pipeline. Abuja alone accounts for three projects totaling 458 rooms.

In South Africa, growth is focused on Cape Town and secondary cities, alongside expansion into leisure destinations.

Pipeline Expands Across Cities and Resorts

Recent signings reflect a mix of urban hotels, resort developments, and serviced apartments across multiple markets.

In the Democratic Republic of Congo, projects include Radisson Blu Kinshasa and several developments in Lubumbashi, covering city hotels, apartments, and an airport property.

In Morocco, expansion includes new projects in Casablanca, Rabat, and Marrakech, targeting both business and leisure segments.

In Nigeria, the pipeline spans Lagos, Yenagoa, and Aba, with a mix of business hotels and conference-focused developments.

The group has also entered Zimbabwe, with projects in Harare and Victoria Falls, targeting extended stays and resort tourism.

Additional developments include resort and serviced apartment projects in Egypt and expansion in South Africa’s Umhlanga district.